Updated: Apr 8, 2021
This year is going to be the year to start launching your dreams and crushing your goals! Today we want to help you push past your difficulties and hardships with 3 things you need to start your online business. It's no secret that finding your footing in entrepreneurship can be a challenge especially if you don't have someone to show you the ropes. Not to worry; consider us your virtual mentor. Let's get started!
Know Your “Why”
Knowing your "why" is simply identifying why you are doing what you are doing in order to help keep you motivated in your dreams, passions and of course your business. Many first-time business owners start off their journey so excited to launch their brands, but once that honeymoon phase is over it is then time to zone in on what you need to do to maintain this business and build your empire in a way that is profitable. We all want to make money doing what we love. You really need to be grounded in your why to know why you are going to be offering certain products and services, why your doing something and who you're going to be helping. Here's a few points to consider when developing your why:
What is my why?
How does my why tie into my purpose?
Is my business built on my why?
You can learn how to further develop your why in Profit From Your Untapped Passion where you will have the ability to reference specific questions to help you formulate your why that will in turn keep you motivated throughout your entrepreneurial journey.
2. You Need A Website
This is non-negotiable when you are in business whether you are online or you have a physical location. Having a website for your business is an absolute MUST. The key to a website is that you want to give that in-person experience to your online customers. However, some of us are multitalented making it easier to achieve this while others are not as creative. That is where the help of a skilled graphic designer who understands your vision and is able to create the desired shopper's experience comes into play. We work with clients from around the world to design their dream branding that will attract the attention of their dream clientele. No matter what designer you decide to work with you want your website to directly reflect the atmosphere of a brick and mortar location whether you actually have one or not. Think of your website as your flagship location.
Believe it or not your website has power. It's a way for people to find you as well as a way to give your potential customers confidence to shop with you. It helps to build the like, know and trust factor with your potential customers especially as a new brand or business. Your website allows viewers to get to know you and see what you are all about without having to contact you just yet. Sort of like your Instagram feed, when it's really pretty and aesthetically pleasing. One can go on anyone's Instagram feed and without even commenting or liking a post one can discern whether or not that account is one that they would follow, like or click the link in their bio.
Your website is a place for your business to truly shine and the key to converting customers.
3. You Need To Use Social Media
This one may be pretty obvious to most, so let us tell you why you need it. Social media is all about the way you manage it, edit your photos, curate your feed, caption your photos and insert interactive video snippets to engage your audience. All of those components matter and all of these are very important when you are building an online brand. When you start an online business your presence online has way more emphasis on it than if you only had a brick-and-mortar store. It is super important that your online presence is pristine because that is now your flagship location. You don't have a physical location where people can come and interact with your team in person so you want to make sure your presence is flawless and truly portrays that atmosphere. You want your customers to experience that sam thing when shopping with you online. In doing this you have to remember that the quality of your content has to be at the absolute highest and your captions have to always be the absolute best because you are essentially competing with others in that same online space that have already built trust with their audience and are continuing to convert customers. You are coming into that space as a newbie and have to establish yourself, ground yourself and know that you can do it.
It all starts in your mind! Once you start getting the groundwork done your strengths and your followers all will come. If you want to learn strategic ways on how to caption your content, exact steps to take on how to start your business or how to formulate a business plan tailored for you check out Profit From Your Untapped Passion to start turning what you love doing into luxury online business today.
4. BONUS: You Need A Unique Idea Or Concept
You need a plan with a clear vision for it. Every business is centered around an idea or concept. The key to making yours stand out is to make sure your idea or concept for your business is unique. Make your goal today is to write down 3 business ideas you want to accomplish this year.
If you desire to grow deeper in any of these areas pick up a copy of Profit From Your Untapped Passion in our online book shop. If you would like one on one help to launch your business check out our Profit From Your Untapped Passion Mentorship Program. Lastly, If you still have questions feel free to leave us a comment below.